It’s hard to believe that social media has been around in some form since the mid-’90s. That means every member of Gen-Z and most Millennials can’t recall life without some form of online, social connection with others. In addition to allowing people to communicate with one another like never before, social media has created new opportunities for businesses to reach their target audiences.
With a combination of planning, clear policy, and common sense, your business can use social media to engage with its target audience and achieve its goals. MCAA’s Management Methods Bulletin: Guidelines to Using Social Media in Your Business is intended to provide necessary advice and insight to businesses that choose to use social media platforms to promote their products and services and connect with their customers.
