Humans are programmed to respond to images, stories, and the rhythm and rhyme of music. We are stirred by our favorite songs, movies, and books. Historically, large consumer brands like Coca-Cola, Ford, and Chevy have used music and stories to great effect in establishing a premium market position. Brands like Facebook, Snapchat, Amazon, and eBay use online storytelling with pictures and customer reviews to build extraordinary value for their shareholders. How can a commercial service contractor take advantage of these human tendencies to similarly build the value of their service brand?
CEO of Service Trade and the author of The Digital Wrap, Billy Marshall, will join us in Huntington Beach this year at the MSCA18 education conference and share his wisdom on the importance of building valuable customer relationships through online engagement. Pull your customers into an online experience that will transform your service brand by becoming a great digital storyteller and watch how it can earn you more pay for less work.
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Looking for the latest from @aquatherm and Morris Group International? Find it in MCAA’s Virtual Trade Show! >> https://ow.ly/aK8B50TupHO
A power plant chose Apollo® Valves from Aalberts integrated piping systems for a vital environmental upgrade. Apollo Valves products were selected for their reliability, durability, and precision—crucial characteristics in managing limestone slurry. >> https://ow.ly/Vy8k50TrUGI
MCAA’s Field Leaders Conference is where field leaders realize their value.
Click the link to learn more about Mark Breslin's session, Legacy Leadership, and about the November conference in Atlanta, GA.
https://www.mcaa.org/news/flcbreslin-2024-atlanta/
Registration for MCAA's Advanced Institute for Project Management opens October 1st! This unique educational experience is for individuals with 8+ years of project management experience. Get ready to join us January 19 – 23, 2025, in Austin, TX! >> https://ow.ly/xz5g50TrMab
