MCAA President Greg Fuller opened MCAA18, saying “The amazing members of this Association never fail to go ALL IN. Each and every single one of you. We are the most involved, most dedicated, most generous membership anywhere, and have been for some time. And as a result, as an association, and as an industry, we are now seeing – we are now living – the benefits.” The convention’s Opening Session on March 26, 2018, included a presentation by Bestselling Author Malcolm Gladwell and the ever-popular president’s video.
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