Streamlining Invoicing Skyrockets Revenue with ServiceTitan & L.J. Kruse Company

September 22, 2025

Until two years ago, L.J. Kruse Company, a fourth-generation plumbing and HVAC shop in Berkeley, CA, was still using paper for invoicing. With ServiceTitan, the company’s service side boosted revenue by $1 million. “I don’t know how many companies are left on paperwork orders, but if there are any, you have to make the switch, and you’ve got to make it yesterday,” said Will Kruse, vice president and service manager at L.J. Kruse Co. Switching to ServiceTitan “was night and day.”

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