Streamlining Invoicing Skyrockets Revenue with ServiceTitan & L.J. Kruse Company

September 22, 2025

Until two years ago, L.J. Kruse Company, a fourth-generation plumbing and HVAC shop in Berkeley, CA, was still using paper for invoicing. With ServiceTitan, the company’s service side boosted revenue by $1 million. “I don’t know how many companies are left on paperwork orders, but if there are any, you have to make the switch, and you’ve got to make it yesterday,” said Will Kruse, vice president and service manager at L.J. Kruse Co. Switching to ServiceTitan “was night and day.”

Looking for More Smart Solutions?

Visit the Smart Solutions Case Studies area of our website! You’ll see how other mechanical contractors found their win-win with productivity-enhancing and cost-saving applications from members of MCAA’s Manufacturer/Supplier Council.

Plus, you’ll find tips and ideas on other ways you and your company can save money and enhance your productivity.

Related Articles
As part of its ongoing commitment to protecting your livelihood and setting the stage for a bright future, MCAA has secured the services of Longbow Public Policy Group to advise our MCAA Government Affairs Committee (GAC). GAC Chair, Jim Gaffney will be passing along information relative to our industry on a regular basis.…
Why do some helmets reduce the risk of skull fractures by as much as 75 percent? The answer comes down to how they are tested.…
Nearly 200 students from 33 MCAA student chapters will be attending MCAA26. Those still on the hunt for a summer internship or their first post-graduation full-time position are actively scoping out MCAA’s GreatFutures Job Board. Post your job today and be sure to stop by the ‘Hire Me’ Job Fair outside the Manufacturer/Supplier Exhibit to meet with potential candidates in person!…
At its July 18–19, 2025 meeting, the MCAA Board of Directors reviewed and advanced a series of proposed bylaws changes designed to modernize membership classifications and ensure the long‑term sustainability of Association funding. MCAA members will be voting on these changes at MCAA26.…