How Does Culture and Change Lead to Unprecedented Growth? Register for MCAA’s Virtual Education Conference to Learn from Steve Richman and Brian Helm.

January 18, 2021

As part of our Virtual Education Conference (VEC) Essential Learning for Unconventional Times, you have the opportunity to join a conversation between Steve Richman, MILWAUKEE TOOL Group President, and Brian Helm, MCAA President, as they discuss Milwaukee Tools’ business adventure. 

The session “Culture and Change” will put you in Steve Richman’s shoes and guide you through his difficult transition and how he positioned the company for a decade of unprecedented growth. Steve and Brian will discuss details about this journey, the change that was required, and the unique culture that Steve helped build within the MILWAUKEE® leadership team. 

Steve was appointed Group President of MILWAUKEE TOOL in January 2007, and is responsible for Milwaukee’s Power Tool, Hand Tool, Accessory and Empire divisions. He oversees Global Product Development, Manufacturing and Operations for each division, as well as MILWAUKEE® Sales in North and South America. He has over 25 years of experience in the management of industrial, electrical, plumbing and retail distribution channels. Since he joined the MILWAUKEE® team in 2007 MILWAUKEE® has experienced a complete transformation under his leadership. 

Register today and join your MCAA friends and colleagues online at MCAA’s first Virtual Education Conference (VEC) Essential Learning for Unconventional Times, March 22 – 25, 2021. 

Registration is available for individuals and for companies (up to 10 registrants per company registration). Questions can be directed to We look forward to seeing you in March! 

Thank you MILWAUKEE TOOL for sponsoring this session and your continued support of MCAA. 


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