MSCA Sales Basecamp, Spring 2026

Description:

Sales Basecamp is where it begins for entry-level service sales personnel. In this competitive and uncertain business landscape, the rules of sales and customer engagement have changed. This two-day program will prepare this recent hire with relevant skills for time management and confidently selling HVACR services. Closing the deal is demystified with this course.

Topics include:

• Building trust with potential customers and dimensions for building relationships
• Successfully maneuvering through the prospecting process and accurately profiling customers
• Avoiding traps in proposal development, and effectively linking features with needs

Recommended Prerequisites:

• For those new to the industry, completing MSCA’s HVAC 101 online course is a must! This will catch you up on HVACR basics and increase your sales strengths!
• Completion of your company’s onboarding activities so that you understand your company’s value proposition and core competencies will set you up for success in bringing your new sales skills back to the office.
• A virtual introduction to the class March 25, 1:00pm EST– The link will be provided after registration is complete.

Please note: HVACR 101 online course does not have to be completed in order for sales personnel to attend this course. Sales Basecamp is open to all member companies, and is an optional training.  

Schedule: Please note, final schedule will be sent out prior to class. Small details may change, but you can use this for planning travel purposes. Breakfast, lunch, and dinner provided on Monday, April 13, with breakfast and lunch provided on Tuesday, April 14.  

Sunday, April 12  
Arrivals at leisure, no planned activities 

Monday, April 13 
7:30 a.m.  Breakfast 
8:00 a.m. Instruction Begins 
5:00 p.m. Class Ends  
6:30 p.m. Dinner (Required)  

Tuesday, April 14 
7:30 a.m. Breakfast  
8:00 a.m. Instruction Begins 
2:00 p.m. Class Ends  
Departures at leisure  

Hotel rate: $185/night  

Daily Parking Fee: $44/night, complimentary airport shuttle from Chicago O’Hare Airport (ORD) provided.  

Closest Airport: Chicago O’Hare International Airport (ORD), complimentary shuttle service to the hotel. About 4 miles, 10 minutes drive.

Nearby airport: Chicago Midway (MDW), about 30 miles, 40 minutes drive.