Resource Highlight: MCAA’s Creating a Readable Corporate Newsletter

August 11, 2023

Staying in touch with customers, employees and others who may be interested in your company’s products and/or services, upcoming events, or other business developments is critical to your company’s growth and success. Thanks to the availability of myriad print and electronic media, the Internet and social media, companies have many options for connecting with their internal and external audiences. This bulletin focuses on one option—newsletters. It’s just one of MCAA’s educational resources that are free to MCAA members as a benefit of membership.

The bulletin includes:

  • The purpose of a newsletter
  • Audience assessment
  • The mission statement
  • Content considerations
  • Budgeting considerations
  • Staffing, or who does what?
  • How it looks, including design, format and structure
  • Documenting style with a style sheet
  • The print/no print decision and how to proceed once it’s made

For a full list of available Management Methods Bulletins, visit the Management Methods Bulletins page.

Have Questions or Need Personal Assistance?

Contact MCAA’s Frank Wall.

Related Articles
The future of MCAA is fundamentally linked to the quality of the individuals who serve on its Board of Directors. MCAA members who would like to be considered for one of five vacancies are encouraged to learn more and complete the application. Applications should be returned no later than January 13, 2025. Candidates and their spokespersons will be scheduled for interviews at the 2025 MCAA Annual Convention. Those who are selected will begin their terms in March 2025.…
The MCAA student chapters at Pittsburg State University and the University of Maryland, College Park have been actively serving their communities this fall. MCAA celebrates their commitment to service by sharing their stories.…
Nominations are open for the 2024 MCAA/MILWAUKEE TOOL Safety Professional of the Year award. This award is presented annually to a mechanical industry safety and health professional who has led his or her company to achieve an exceptionally high degree of safety excellence. Six individuals have received the award since its inception in 2018. Nominate someone today and they could be number seven!…
The MCA of Houston's Board of Directors has authorized a $100,000 donation to the MCAA Charitable Fund in support of those impacted by Hurricanes Helene and Milton. The donation will support Convoy of Hope’s relief efforts in the affected areas. MCAA thanks the MCA of Houston for its generosity. If you would like to join them in providing hope and support for those affected by these storms, use the button below to make a donation. Your generosity can make a lasting difference in their recovery.…
Load More...