Resource Highlight: MCAA’s Public Relations: An Important Marketing Tool for the Mechanical Contractor

November 3, 2023

Heightened competition has spurred mechanical contractors to share their impressive story of accomplishment, capabilities and convictions to bolster their image and competitive advantage. MCAA’s Public Relations: An Important Marketing Tool for the Mechanical Contractor highlights the need for regular promotion as a business development tool and offers tips for selecting a public relations consultant. It’s just one of MCAA’s educational resources that are free to MCAA members as a benefit of membership.

The bulletin explores:

  • Why contractors need to invest in public relations
  • How to select a public relations consultant
  • The role of management’s commitment to public relations
  • Public relations as a craft

For a full list of available Management Methods Bulletins, including several on the topic of marketing, visit the Management Methods Bulletins page.

Have Questions or Need Personal Assistance?

Contact MCAA’s Frank Wall.

Related Articles
Commercial drivers are six times more likely to be involved in a critical safety event when participating in handheld browser activities. MCAA's Equipment Safety Resources provide information to assist in reducing the risks associated with operating automobiles, forklifts, and heavy equipment, including four CNA infographics in their fleet safety series. These are just a few of MCAA’s educational resources that are free to MCAA members as a benefit of membership.…
MCAA’s Virtual Trade Show connects our contractor members with the members of MCAA’s Manufacturer/Supplier Council.…
Way Engineering was skeptical that automated welding could deliver the high quality they demanded, but Tecnar’s Rotoweld 3.0 technology proved so effective, the company purchased a second machine just three months later. The Rotoweld is also helping Way Engineering adapt to the industry-wide shortage of skilled welders.…
Registration is now open for two impactful labor relations events taking place consecutively in Las Vegas this October—designed to strengthen negotiation skills, improve labor-management collaboration, and advance our industry together. The back-to-back MCAA Collective Bargaining Conference and UA/MCAA Labor Relations Conference offer a unique opportunity to develop aligned strategies, share perspectives, and build stronger labor-management relationships across the mechanical industry.…
Load More...