Your business provides the highest quality mechanical, service and plumbing services to all commercial establishments in your market area…but are you getting the word out? With help from MCAA’s Management Methods Bulletins, your company could be the first one called when a project or service is needed.
Public Relations: An Important Marketing Tool for the Mechanical Contractor offers a wide variety of ideas to help you reach out to existing and potential customers about the range of services your company provides. Direct advertising ideas range from television and radio ads to fliers, circulars and newspaper inserts. Your involvement in the community through civic groups, sponsorships of special events and contributions to local charities increases your company’s name recognition and broadens your prospects for new business.
Social media has added to the possible avenues for business marketing. Facebook, Twitter, LinkedIn, YouTube and others have become popular venues for advertising because they reach a huge audience. Guidelines to Using Social Media in Your Business helps you sort out the best options for your company and issues you should consider when choosing them.
Another tried and true way to connect with your customers is with a newsletter. A well-written and designed company newsletter keeps your customers—old and new—up to date on project developments, changes to your services, staff, equipment and much more. Creating a Readable Corporate Newsletter provides valuable tips on how to produce an attractive, informative publication that your customers will want to read.
Less tangible but equally important marketing tips suggest ways for you and your staff to promote your company’s name as a service- and people-oriented business. Listening to Our Customers and Why Mechanical Contractors Should Furnish Equipment will help you build your company’s positive reputation and spread the word about its “customer first” culture.
These and many more valuable Management Methods Bulletins, designed to help your company address and overcome a myriad of business challenges, are available for download at no charge as an MCAA member benefit.
And, for complete information about branding, advertising and how to design your own promotions, take a look at Guide Marketing Your Business. It’s also available as a free download to MCAA members.
Looking for Another Management Methods Bulletin?
You can find them on our Management Methods Bulletins page. There, you’ll find the bulletins listed by category with links to help you get what you need quickly.
Or, find them in the Resource Center, where you can use the blue Refine Your Search bar to pinpoint exactly what you’re looking for.