Humans are programmed to respond to images, stories, and the rhythm and rhyme of music. We are stirred by our favorite songs, movies, and books. Historically, large consumer brands like Coca-Cola, Ford, and Chevy have used music and stories to great effect in establishing a premium market position. Brands like Facebook, Snapchat, Amazon, and eBay use online storytelling with pictures and customer reviews to build extraordinary value for their shareholders. How can a commercial service contractor take advantage of these human tendencies to similarly build the value of their service brand?
CEO of Service Trade and the author of The Digital Wrap, Billy Marshall, will join us in Huntington Beach this year at the MSCA18 education conference and share his wisdom on the importance of building valuable customer relationships through online engagement. Pull your customers into an online experience that will transform your service brand by becoming a great digital storyteller and watch how it can earn you more pay for less work.