Humans are programmed to respond to images, stories, and the rhythm and rhyme of music. We are stirred by our favorite songs, movies, and books. Historically, large consumer brands like Coca-Cola, Ford, and Chevy have used music and stories to great effect in establishing a premium market position. Brands like Facebook, Snapchat, Amazon, and eBay use online storytelling with pictures and customer reviews to build extraordinary value for their shareholders. How can a commercial service contractor take advantage of these human tendencies to similarly build the value of their service brand?
CEO of Service Trade and the author of The Digital Wrap, Billy Marshall, will join us in Huntington Beach this year at the MSCA18 education conference and share his wisdom on the importance of building valuable customer relationships through online engagement. Pull your customers into an online experience that will transform your service brand by becoming a great digital storyteller and watch how it can earn you more pay for less work.
;
Looking for the latest from @meritbrassco and Morris Group International? Find it in MCAA’s Virtual Trade Show! >> https://ow.ly/pOQM50Rbq8U
Murphy Company is gaining protection and productivity with advanced safety technology from @MilwaukeeTool. Find out why >> https://ow.ly/A9On50R9Ixh
Looking for the latest from @TraneCommercial and @fastest_inc? Find it in MCAA’s Virtual Trade Show! >> https://www.mcaa.org/?post_type=news&p=75876
Get ready for an exhilarating journey into the forefront of welding technology! Join us at the NCPWB Technical Conference/Committee Meeting & find out how education & automation solutions can help ensure your company's future success. Register today!
https://ow.ly/nIZp50QAILm
