NIBCO Partners with Trimble to Enhance Customer Relationships

October 9, 2020

When NIBCO wanted to increase awareness of their products among new and existing customers, they partnered with Trimble to integrate NIBCO’s products and details into the Trimble database. The partnership also provides NIBCO with insights to help them better serve their customers. Both companies are MCAA members. NIBCO is an MCAA major sponsor and Trimble is a benefactor sponsor.

Building and Enhancing Customer Relationships

For NIBCO, the customer relationship is key, but identifying the right decision makers and connecting with them on a daily basis was a challenge. Because NIBCO sells through a distributor channel rather than directly to customers, the company needed ways to target specific customer bases in major markets, create demand for their products and add value by connecting with them on a regular basis.

According to David Lazear, National Commercial Manager at NIBCO, getting the company’s products in front of engineers and designers would increase the likelihood that contractors would select those products for their projects. “If an engineer specifies it, or a designer draws it, a contractor will buy it and a distributor will stock it,” he said.

Enter the Trimble Partnership

With the new partnership in place, Trimble integrated NIBCO’s products and details into its database, which can be accessed electronically in real-time, for up-to-date modeling information. NIBCO can now reach between 100 – 1000 (or more) detailers, fabricators, engineers and designers daily with their building product data found in Trimble MEP software.

About the Trimble Analytics solution, Lazear said, “It helps to know who is making decisions about the product; is it the detailer, is it the job site person, is it purchasing? I also like to understand which systems our individual products are going into, insights that help us create a better customer experience for our customers.”

Partnership Results in Benefits for NIBCO & its Customers

The ability to have up-to-date product content available from Trimble helps NIBCO with constructability in the field. Using Trimble, NIBCO is able to get its large portfolio of commercial and specified products in front of 1000s of end users, and the placement of its content within Trimble workflows also benefits customers by providing this information at their fingertips. The speed of connection and access to accurate information further enhances NIBCOs relationships with its customers.

“A majority of U.S. contractors use some type of Trimble product, which helps when NIBCO goes in to talk to them,” said Lazear. “The value for our customers is having pricing, dimensional information, cut sheet data and any product specific information they want on a vast array of products available through Trimble Trade Service. It helps us stay very tuned in to our customers’ needs.”

Related Articles
With a combination of planning, clear policy, and common sense, your business can use social media to engage with its target audience and achieve its goals. MCAA's Management Methods Bulletin: Guidelines to Using Social Media in Your Business is intended to provide necessary advice and insight to businesses that choose to use social media platforms to promote their products and services and connect with their customers.…
Since 1996, the National Electrical Contractors Association (NECA) has presented their annual Industry Partner Award to individuals or organizations who are allied with the electrical construction industry. This year, NECA presented and recognized MCAA with the 2021 NECA Industry Partner Award at their annual Convention in Nashville.…
Each week, MCAA will highlight one or more of the educational resources that are free to MCAA members as a benefit of membership. This week, we focus on MCAA's Accident Investigation for the Mechanical Trades Safety Training Video. This video provides your supervisors with step-by-step instruction on how to conduct a thorough accident investigation. It also helps them understand why accident investigations are so valuable.…
The Manufacturer/Supplier Training area of MCAA’s website connects our contractor members with training opportunities available from the members of MCAA’s Manufacturer/Supplier Council.…

MCAA’s GreatFutures Virtual Fall Program kicks off tomorrow, September 15. Each of the 17 presentations is meant to help guide students through the proposal and bid process for the annual MCAA Student Chapter Competition project. Don't forget to register! http://ow.ly/w63v50BqCSg

MCAA is excited to announce REGISTRATION IS OPEN for the PCA Virtual Education Series! This year, attendees will virtually walk through seven workstations at JPG Plumbing & Mechanical Service, Inc. as representatives speak about the various aspects. http://ow.ly/DHGK50Bgm0C

Register today for MCAA’s GreatFutures Virtual Fall Program starting September 15 through November 17! Each presentation is meant to help students navigate the proposal and bid process for the annual Student Chapter Competition project. https://t.co/7aHJmLEgKE

Registration is open for MCAA’s GreatFutures Fall Virtual Program! From September 15 through November 17, MCAA will host 17 presentations aimed at guiding our student chapters through creating a bid for the annual MCAA Student Chapter Competition project. http://ow.ly/mfbe50B7SZd

Load More...