Money for Nothing – Learn How to Create Your Company’s Story at MSCA18

July 25, 2018

Humans are programmed to respond to images, stories, and the rhythm and rhyme of music.  We are stirred by our favorite songs, movies, and books.  Historically, large consumer brands like Coca-Cola, Ford, and Chevy have used music and stories to great effect in establishing a premium market position.  Brands like Facebook, Snapchat, Amazon, and eBay use online storytelling with pictures and customer reviews to build extraordinary value for their shareholders.  How can a commercial service contractor take advantage of these human tendencies to similarly build the value of their service brand?

CEO of Service Trade and the author of The Digital Wrap, Billy Marshall, will join us in Huntington Beach this year at the MSCA18 education conference and share his wisdom on the importance of building valuable customer relationships through online engagement. Pull your customers into an online experience that will transform your service brand by becoming a great digital storyteller and watch how it can earn you more pay for less work.

Event Website
Related Articles
Have you ever eaten a corned beef sandwich from Zingerman’s Restaurant in Ann Arbor, MI? If not, you have missed out on one of life’s greatest experiences. But there is a lot more than just bread and meat behind that sandwich. Zingerman’s founder Paul Saginaw believes that he has been successful in spite of the fact that he has limited natural talent and abilities because he has always thought that the only real limits are those of vision. …
As a mechanical service provider, you are in an excellent position to utilize the massive amounts of data a building generates each day to grow your business and provide value-added to your customers. Learn how during the MSCA education conference, October 21-24 in Huntington Beach, CA.…
Learn to embrace your complainers and turn negative, impossible situations into positive, possible solutions! Don't miss Jay Baer's Education Session, Hug Your Haters at MSCA CONNECT 2017 Education Conference, to be held October 15-18, 2017.…