Most companies are simply not designed to survive. They become successful on the basis of one big idea or breakthrough product. The companies that will thrive in the near future are the ones not only embracing change but breaking the rules. Companies built to survive are a result of deliberate business design decisions smart leaders are making today. At this year’s MSCA education conference, Mike Walsh, CEO of Tomorrow, will provide thought-provoking advice on business transformation and business survival. Walsh will outline the mega-trends shaping the future of business and consumer behavior, and the lessons learned on leveraging disruptive innovation, adopting a data-driven mindset and leading change through digital transformation. Walsh will provide additional take home value by providing “Mind Grenades” – thought-provoking questions and “next action” ideas and concrete suggestions specific for the HVACR industry.