The MSCA annual education conference is the premier mechanical service contracting industry event of the year. Hundreds of attendees from all over the country – which include contractors, local executives, UA members, and manufacturers/suppliers – gather at this venue to learn about trends, discuss challenges, and discover new ideas for driving their businesses to a higher level of success. Critical topics such as managing corporate culture, employee and customer relations, finance, operations, marketing, and recruiting are approached from different perspectives so that attendees can frame solutions relevant to their company’s current market positioning. Conference sponsors and exhibitors are on-hand to display and discuss state-of-the-art products and services with contractors, and unique educational sessions and peer groups are planned to invigorate attendees, preparing them for the year ahead.