Category: Marketing

reEVALUATE and reESTABLISH Your Financial Health at MSCA19

This year at MSCA19, being held October 13—16 in Colorado Springs, CO, we are honing in on financial health — both personal and business.

reEVALUATE Your Personal Finance

We invite you to reEVALUATE the tenets of Personal Finance with Innovest Vice President and Certified Financial Planner® Jared Martin. Jared will outline aspects of personal finance and ways to reinforce your finances through estate planning, education planning, investing and retirement planning and will identify best practices that can maximize efficiencies for retirement. You’ll leave with tools to ensure your money is working for you!

reEVALUATE the Financial Health of Your Service Business

The key to financial health and sustainability is knowing what financial benchmarks you should be measuring and why. Join Leah Gutmann, owner of First Forward Consulting, LLC, to reESTABLISH and sustaining the financial health of your service business. Leah will share results from the 2019 MSCA Benchmark Survey and explain what these findings mean to you!

MCAWW Service Connections Panel

MSCA Chair, Kip Bagley was a special guest at the first “Service Connections” event, hosted by the MCA of Western Washington Service Committee on July 25th. Approximately 50 people attended the event, which connected labor and management over industry trends and challenges. The panel, including Kip Bagley (MSCA Chair), held a lively discussion on topics that included recruiting, the “uberization” of the service industry, self-diagnosing equipment, training and industry growth.

The full of panelists consisted of John Payne (Auburn Mechanical), Joel Crabtree (Local 32), Duane Bjornsen (Seattle Area Pipe Trades), Matthew Barnes (MacDonald-Miller Facility Solutions) and Kip Bagley (EMCOR Services Mesa Energy Systems and MSCA Chair), held a lively discussion on topics that included recruiting, the “uberization” of the service industry, self-diagnosing equipment, training and industry growth. MCAWW’s Executive Director, Ed Kommers, served as moderator.

reIMAGINE Your Recruiting Pipeline at MSCA19

Your business relies on the best people to get the work done. As generations change, we need to rethink our methods to recruit people into our industry. Join Jon Finch, Vice President of Training, MILWAUKEE TOOL and Tim Herbert, Lead Organizer, Washington State Pipe Trades, at MSCA19 in Colorado Springs, CO from October 13-16, 2019, to discuss how you can proactively target and engage your future workforce. During this session you will reFRESH your recruiting perspective and leave with actionable steps to increase your hiring potential. This session will cover tactics on where to target to reINVIGORATE your candidate pool. You will leave the session knowing how to tell your story in a way that will reDESIGN your recruiting pitch, as well as solutions to increase your impact and network reach so that you can reENGAGE your connection strategy.
Both Jon Finch and Tim Herbert have been highly successful in recruiting the next generation of workers and ensuring that their company’s and local contractor’s manpower needs are fulfilled in a timely and efficient manner. This dynamic duo will share their best practices with you and open your eyes to new possibilities.

reBRAND: Learn How to Talk Like a Leader at MSCA19

MSCA19 is being held in Colorado Springs, CO from October 13-16, 2019. The old adage, ‘what people perceive, is what they believe,’ has never been truer than in today’s superficial society. Whether you realize it or not, you are constantly being judged by others, often subconsciously. How you communicate in everything from casual conversations to formal business meetings can be the difference between success and failure.
During this highly interactive session, Anthony Huey, owner of Reputation Management Associates, one of the nation’s leading communications training and crisis consulting companies, will demonstrate effective ways to leave a positive perception on a wide variety of audiences you deal with every day, including customers, prospects, internal staff, boards of directors, management, community partners, the news media, elected officials, investors and many others. Never again miss your only opportunity to connect and leave a lasting impression that others will remember.

reENGAGE and Turn Corporate Culture Into a Competitive Advantage at MSCA19

Ryan Estis will be joining us at MSCA19 in Colorado Springs, CO from October 13-16, 2019. Ryan has more than 20 years of experience as a top-performing sales professional and leader. He will refresh participant’s perspectives on how to cultivate a high-engagement, high-performance work culture. As we prepare for the next growth cycle in business, leaders need to understand the needs and expectations of the modern workforce. Ryan pushes back on conventional thinking with new research and case studies from category-leading companies that succeed at maximizing human potential and elevating performance.
To win in today’s market, you need a healthy organization: tuned-in employees, authentic leadership, open communication and trust. Leaders are called to cultivate the kind of workplace where people come first and performance and profit follow. Most organizations leave too many opportunities on the table and waste a huge amount of their people’s potential. This session will offer practical advice to help companies reverse that trend.

reDISCOVER Exactly How to Sell at MSCA19

Join us at MSCA19 in Colorado Springs, CO from October 13-16, 2020. Phil M. Jones, author of five international best-selling books, will help the audience re-DISCOVER exactly what it takes to develop a community of customers who continue to spend with them, refer them to others and build their reputation. Participants can explore the winning tools and techniques that they can use to increase their confidence ahead of their sales conversations and achieve more from every interaction they have.
Phil Jones is the youngest winner of the coveted “British Excellence in Sales and Marketing Award” and has made it his life’s work to demystify the sales process. He re-frames what it means to “sell” and helps his audiences to learn new skills that reinforce confidence, overcome fears and instantaneously impact results. He is by no means your typical sales expert.

HoloLens Research Report Reveals New Advantage for Contractors

What was once thought of as science fiction or construction fantasy is starting to make its way on to construction job sites. In late 2016, Microsoft released developer editions of their mixed reality headset, called the HoloLens. It represented the first time that a big tech company had offered a stand-alone headset that could overlay holograms in the real world that would stay in place as you moved around and changed your perspective.

For the construction industry, it offers a new path towards design, collaboration and visualization. The HoloLens allows you to take BIM models and overlay them on job sites or in conference rooms. You can see how your designs exist in the spaces you are building in. It allows you to move around them to check for collisions, plan for installation and visualize in real-space the plans that were once only on paper.

In MCAA’s Technology Research Series seventh installment, the MCAA Technology Committee explored the capabilities and potential of the Microsoft HoloLens for mechanical, plumbing and service contractors. Over the course of a year, the committee tested and proved that these devices are not only capable of making contractors more efficient, they can be seen as an immediate differentiator to your competition.

The report looks at how the HoloLens can be used to perform common processes for contractors. While it offers some extraordinary potential for jobsite planning and marketing, some areas like service had a limited role. These limitations stemmed from a lack of software that was designed for tasks important for service work.

Software plays a very important role in the usefulness of the device. To their credit, Microsoft was very savvy in the rollout of their new product. Right from the beginning, they partnered with leading software developers from multiple industry sectors to create apps designed for the HoloLens. This allowed for access to software applications for a lot of targeted applications, even during the roll-out of their developer editions.

Thankfully, one of the companies they partnered with was Trimble. Through Microsoft’s collaboration, Trimble developed tools for the construction industry to visualize construction models in real space. In the past year, more software developers have created solutions for the construction industry. The committee evaluated these apps in the report and made recommendations for software depending on the workflows that you intend to use the HoloLens for.

Software available today make it possible to pull BIM models into the device and visualize with extremely little training. They also offer capabilities in workflows that are not available on any other device. For contractors that are already working with BIM, this is another tool to increase efficiency and productivity.

The MCAA Research Report goes through five workflows to test the effectiveness of the device. In some cases, although a HoloLens could be used to perform a task, it was not the most efficient way of doing it. For other tasks it presented options and efficiencies that simply were not available using any other tool.

The HoloLens has proven to be an effective tool ready for the industry, the question is, how can your company ready to benefit from its use. To learn more, download the report and watch for updates. Software is in development by leading industry manufacturers that should push the capability of the HoloLens even further. The report is available to MCAA and MSCA members as a complimentary benefit of membership.  With the release of new applications scheduled for the HoloLens, the report will be updated throughout the year.


Sales Masters Attendees Say that MSCA Sales Masters Program Delivers the Best ROI!

“My personal experience with the Sales Masters program was prolific and educational. Our instructors were dynamic in a way that allowed you to showcase your strengths and improve your weaknesses. Thanks to their program, I achieved an overall higher closing ratio.”  
Eli M. Mimari – H.T. Lyons, Inc.

News Update – for a Limited Time ONLY, the Sales Masters Program is waiving the prerequisite of attendance at the Sales Leadership Symposium so take advantage of this waiver and enroll now. Week One is April 15-19, 2018 in Oak Brook, IL and Week Two is November 4-9, 2018 in Houston, TX. Limited spaces available and no prerequisite, so sign up today!

The curriculum, designed by in-the-field experts in partnership with sales specialists from the University of Houston Sales Excellence Institute, is for the intermediate to advance level service sales employee. The tools and insights learned in Sales Masters are certain to take your sales professionals to the next level and allow them to become the go-to resource for their teams and customers.


Get Profitable Results and Improve Performance with MSCA’s Sales Basecamp!

Have you recently added new sales staff to your team? Could your current sales team members benefit from taking a refresher course? If your answer is “Yes”, register them now for MSCA’s Sales Basecamp, February 5-6 to be held in Phoenix, AZ. Class size is limited and fills up fast so don’t miss out!

This popular, in-demand, two day program will provide your sales team member with the skills needed to build long-term customer relationships, efficiently and effectively prospect for results, understand the MSCA Sales Cycle, prepare for that first critical meeting and handle objections professionally during the proposal presentation.

Click on the buttons below to register or learn more!

Announcing MSCA Sales Institute Program Schedule for 2018!

Announcing the MSCA Sales Institute Program Schedule For 2018!
Registration is Now Open So Sign Up For Your Class Today!

January 29 – 30, 2018, Sales Leadership Symposium in Irvine, CA
February 5 – 6 , 2018, Sales Basecamp in Phoenix, AZ
April 15 – 19, 2018, Sales Masters Week 1 in Oak Brook, IL
May 7 – 8, 2018,  Sales Basecamp in Chicago, IL
November 4 – 9, 2018, Sales Masters Week 2  in Houston, TX

MSCA’s Sales Institute, an MSCA University program is the first and only focused training program specific to service sales in the HVACR industry. This program, unlike any other, provides a clear career path for growing and developing service sales professionals to ensure their success, enhance their value to the company, encourage retention and, ultimately, increase sales. Nowhere else does such a comprehensive educational offering exist that focuses on your needs.

Sign up using the links below:

Sales Leadership Symposium

Sales Basecamp

Sales Masters Week 1 Sales Masters Week 2