Career Stage: Salesperson

MSCA 2029 Annual Education Conference

Explore critical topics such as management, personnel, finance, service technology, training, and recruiting issues. This is the only industry conference specifically geared to service companies and the unique challenges and issues they face. Also included is an exhibit of products and services that can help you run your business more efficiently. Education sessions will help you make your time, resources, and personnel go farther. Plus, there are expanded opportunities for structured networking and peer group discussions as well as numerous social events.

 

MSCA Sales Basecamp, Spring 2025

Sales Basecamp is where it begins for entry-level service sales personnel. In this competitive and uncertain business landscape, the rules of sales and customer engagement have changed. This two-day program will prepare this recent hire with relevant skills for time management and confidently selling HVACR services. Closing the deal is demystified with this course.

Topics include:

  • Building trust with potential customers and dimensions for building relationships
  • Successfully maneuvering through the prospecting process and accurately profiling customers
  • Avoiding traps in proposal development, and effectively linking features with needs

*Prerequisites:

  • For those new to the industry, completing MSCA’s HVAC 101 online course is a must! This will catch you up on HVACR basics and increase your sales strengths!
  • Completion of your company’s onboarding activities so that you understand your company’s value proposition and core competencies will set you up for success in bringing your new sales skills back to the office.
  • Virtual Introduction to the class scheduled for February 25 at 1:00 p.m. Eastern – The link will be provided after registration is complete.

Schedule (subject to change):

 

2026 WiMI Conference

The annual WiMI conference will feature exceptional speakers, interactive educational sessions, industry related roundtables and opportunities to build lasting relationships with fellow women in the mechanical industry. A full menu of educational offerings will help you discover all the opportunities this industry has to offer. From industry newcomers to executives, and everyone in between, this is the event to attend for all women in the mechanical contracting industry.

MSCA 2028 Annual Education Conference

Explore critical topics such as management, personnel, finance, service technology, training, and recruiting issues. This is the only industry conference specifically geared to service companies and the unique challenges and issues they face. Also included is an exhibit of products and services that can help you run your business more efficiently. Education sessions will help you make your time, resources, and personnel go farther. Plus, there are expanded opportunities for structured networking and peer group discussions as well as numerous social events.

 

2025 WiMI Conference

The annual WiMI conference will feature exceptional speakers, interactive educational sessions, industry related roundtables and opportunities to build lasting relationships with fellow women in the mechanical industry. A full menu of educational offerings will help you discover all the opportunities this industry has to offer. From industry newcomers to executives, and everyone in between, this is the event to attend for all women in the mechanical contracting industry.

MSCA 2030 Annual Education Conference

Explore critical topics such as management, personnel, finance, service technology, training, and recruiting issues. This is the only industry conference specifically geared to service companies and the unique challenges and issues they face. Also included is an exhibit of products and services that can help you run your business more efficiently. Education sessions will help you make your time, resources, and personnel go farther. Plus, there are expanded opportunities for structured networking and peer group discussions as well as numerous social events.

 

MSCA 2026 Annual Education Conference

Explore critical topics such as management, personnel, finance, service technology, training, and recruiting issues. This is the only industry conference specifically geared to service companies and the unique challenges and issues they face. Also included is an exhibit of products and services that can help you run your business more efficiently. Education sessions will help you make your time, resources, and personnel go farther. Plus, there are expanded opportunities for structured networking and peer group discussions as well as numerous social events.

 

MSCA 2025 Annual Education Conference

Explore critical topics such as management, personnel, finance, service technology, training, and recruiting issues. This is the only industry conference specifically geared to service companies and the unique challenges and issues they face. Also included is an exhibit of products and services that can help you run your business more efficiently. Education sessions will help you make your time, resources, and personnel go farther. Plus, there are expanded opportunities for structured networking and peer group discussions as well as numerous social events.

 

MSCA 2027 Annual Education Conference

Explore critical topics such as management, personnel, finance, service technology, training, and recruiting issues. This is the only industry conference specifically geared to service companies and the unique challenges and issues they face. Also included is an exhibit of products and services that can help you run your business more efficiently. Education sessions will help you make your time, resources, and personnel go farther. Plus, there are expanded opportunities for structured networking and peer group discussions as well as numerous social events.

 

Leadership Access Institute (LAI)

The Leadership Access Institute is designed for emerging & high potential leaders, executives, managers and supervisors. It is here to help them communicate better as well as solve problems, negotiate, understand diversity in the workplace, handle conflicts and understand better business etiquette.

These courses are eligible for a 20% rebate on instructor fees, up to $5,000 per class. This benefit is available only to MCAA members and local affiliates in good standing who book courses via the NEI Initiative portal.

Classes taught by C. Richard Barnes include:

LAI 101: Foundational, Essential and Transformative Skills (Part 1) 
LAI 102: Foundational, Essential and Transformative Skills (Part 2)
LAI 103: Strategic Negotiation Skills (Session 1) 
LAI 104: Strategic Negotiation Skills (Session 2) 
LAI 105: Leading Focused Conversations
LAI 106: Briefing, Educational and Speech Techniques (Part 1)
LAI 107: Advanced Public Speaking Skills

Customer Experience Seminars (CES)

These seminars are designed for leaders, sales employees, project managers, or anyone looking to improve their aptitude. They focus on customer interactions, relationships and service. Learn where other companies drop the ball and how you can avoid those same mistakes.

These courses are eligible for a 20% rebate on instructor fees, up to $5,000 per class. This benefit is available only to MCAA members and local affiliates in good standing who book courses via the NEI Initiative portal.

Classes taught by Frank Favaro include:

CES 101: Boosting Sales & Margins: Winning PM Agreements with Exceptional Customer Experience 
CES 102: Owning Customer Relationships – Own the Relationship and Own the Business
CES 103: Elevating Your HVAC Business: Beyond Price, Towards Value
CES 104: Service Recovery – Turning Mistakes into Wins with Upset Clients 
CES 105: Winning Customer Interactions: Frontline Employees
CES 106: LinkedIn Mastery for Mechanical Contractors: Connecting for Success
CES 107: Winning Workforce: Innovative Strategies for Talent Attraction and Retention in Mechanical Contracting
CES 108: Mastering the Art of Prospecting: Strategies for Mechanical Contractors and Service Companies
CES 109: Leading with Influence: Passion, Purpose, and the New Workforce Generation

Fundamentals of  Service (FOS) Seminars for Service

These seminars are designed to focus on the building blocks of what makes a healthy and successful service company, with an emphasis on customer service, team-building and effective communication.

These courses are eligible for a 20% rebate on instructor fees, up to $5,000 per class. This benefit is available only to MCAA members and local affiliates in good standing who book courses via the NEI Initiative portal.

Seminars taught by Woody Woodall include:

  • FOS 100: Customer Service Class Outline
  • FOS 101: Project Management for Service Outline
  • FOS 102: Transition from Field Tech to Office Professional

Financial Development Series (FDS) Seminars for Service and Construction

Through a series of questions about the audience, area of focus, market, organizational structure, and depth of required knowledge, Leah will create a workshop or series of workshops specifically addressing desired objectives and application of construction and service financial knowledge. Target audiences can range from service teams and technicians to project managers and support staff and to field crews and supervision. Workshops address foundational, intermediate, or advanced topics for your identified group and will include direct application and practice to relevant projects, service work, and company financials.

These courses are eligible for a 20% rebate on instructor fees, up to $5,000 per class. This benefit is available only to MCAA members and local affiliates in good standing who book courses via the NEI Initiative portal.

Seminars taught by Leah Gutmann include:

FDS 100: Mechanical Service Financial Management
FDS 101: Financial Management for The Project Manager – The Basics
FDS 102: Construction Foundations for Foremen
FDS 103: Financial Management for the Mechanical Contractor
FDS 104: Mechanical Construction: The Bigger Financial Picture

Service Training Series (STS) Seminars for Service

These seminars are designed for service professionals to enhance the company’s strength in providing quality service to their customers. The series covers fundamental principals of effective leadership and communication, the value of customer service and more.

These courses are eligible for a 20% rebate on instructor fees, up to $5,000 per class. This benefit is available only to MCAA members and local affiliates in good standing who book courses via the NEI Initiative portal.

Seminars taught by Kevin Dougherty include:

  • STS 101: Delivering the Ultimate Service Experience: A Guide For Technicians
  • STS 102: How to Find Train Motivate and Retain Employees
  • STS 103: How to Get the Job at Your Price
  • STS 104: Providing Professional Customer Service
  • STS 105: Developing Frontline Leadership
  • STS 106: Making the Number Work
  • STS 107: Selling and Marketing Construction Products and Services
  • STS 108: Dealing with Difficult People in Construction: Get Even the Most Difficult Person to Act Civilized
  • STS 109: Growing and Developing Supervisors
  • STS 110: Thriving as a Contractor
  • STS 111: Getting More Done Turning Today’s Rat Race into a Productive Workplace
  • STS 112: Front Line Project Profitability
  • STS 113: Turning Your Takeoff into a Winning Proposal
  • STS 114: Boosting Profits through Employee Cost Awareness
  • STS 115: Planning, Goal Setting and Performance Improvement
  • STS 116: Supervisory Training
  • STS 117: Enhancing Sales from The Top
  • STS 118: Field Based Project Management: Closing the Gap Between the Office and Field
  • STS 119: How to Survive and Prosper in the Contracting Market
  • STS 120: Strategies for Buying and Selling a Business
  • STS 121: Understanding the Importance of Properly Communicating Throughout the Project
  • STS 122: How to be a More Effective Foreman
  • STS 123: Customized and Tailored Programs