Selling Skills Training Program: Re-Energize Your Sales Force

This intensive three-day program focuses on fine-tuning the consultative selling skills of sales personnel involved with selling service contracts. This fully updated program focuses on helping participants differentiate their companies by becoming industry experts in areas such as energy efficiency, payback analysis, LEED certification and legislative issues. The value of energy service sales and how this can lead to additional sales opportunities will be addressed, as will further differentiating your company through programs such as MSCA GreenSTAR. The program focuses on the unique concerns and challenges faced by mechanical service contractors in the competitive market of selling service contracts. In addition to defining the role of today’s salesperson, the program includes discussions on prospecting, the impact of communication, using features and benefits to help make a sale, handling buying objections, and win-win negotiations.